Amazon Seller Fulfilled Prime software for UK warehouses

Keep the Prime badge while shipping from your own stock. StoreFeeder prioritises SFP orders against your cut-off times, applies courier rules that meet Prime delivery promises, and sends scan-validated tracking back to Amazon automatically.
Prime orders flagged and sequenced by cut-off
Shipping rules pick a Prime-compliant courier service
Royal Mail, DPD, DHL, Evri and 20+ couriers
Scan-to-despatch with instant tracking to Amazon
One stock pool across Amazon, eBay, Shopify and more
Trusted by eCommerce retailers and fulfilment providers who
Boost efficiency by up to
30%
in the warehouse
Simplify booking and save
£20K+
per year
Improve accuracy by up to
90%
with barcode pick & pack
Go paperless and save up to
£40K
per year
Charlie
Quote

Our business simply couldn't exist without StoreFeeder. We sell to more than 70 countries around the world, we ship up to 3,000 orders per day, from the smallest rug up to the very largest. We have seven different couriers and more than 100 different courier services. StoreFeeder has grown with us and allowed us to grow to that rate.

Paul, Founder & Owner, Kukoon Rugs

Why sellers lose Seller Fulfilled Prime eligibility

Missed cut-offs
Prime orders buried in a general pick list go out a day late, and late despatch is the fastest way to a warning from Amazon.
Wrong service, wrong promise
Picking a courier service by hand means someone eventually chooses an economy option on a next-day Prime order.
Tracking gaps
Manually keyed or missing tracking numbers count against your valid-tracking rate even when the parcel arrived on time.
How StoreFeeder keeps you inside Amazon's SFP targets
Cut-off aware order prioritisation

Prime orders first, every time

Amazon SFP orders import into StoreFeeder already flagged. Pick waves can be built by channel, service and cut-off time, so Prime orders are picked, packed and on the van before the collection deadline, while standard orders queue behind them.

✓ Filter and wave by channel and delivery promise ✓ Cut-off timers visible on the warehouse dashboard ✓ Same-day and next-day orders never wait behind economy
Automated courier allocation

Courier rules that respect the Prime promise

Shipping rules read the order's channel, service level, weight and destination and allocate a courier service that will meet the delivery date. Nobody at the bench has to remember which service is Prime-safe.

✓ Rules on channel, service, weight, destination and value ✓ Royal Mail, DPD, DHL, Evri, Amazon Shipping and 20+ more ✓ Fall-back services when a courier is unavailable
Scan to despatch

Scan-validated despatch and instant tracking

Every parcel is scanned against its order before the label prints, so the right item ships to the right Prime customer. The tracking number is sent back to Amazon the moment the label is generated, keeping your valid-tracking rate where it needs to be.

✓ Barcode validation on every order ✓ Tracking pushed to Amazon automatically ✓ Despatch notifications across all channels
Live stock sync

One stock pool for Prime, FBA and every other channel

Stock sold on eBay, Shopify or TikTok Shop is removed from your Amazon availability in real time, so you never promise a Prime delivery on an item you no longer have. FBA inventory stays visible alongside your own.

✓ Real-time stock updates to every connected channel ✓ Oversell protection across marketplaces and webstores ✓ FBA and own-stock quantities in one view

Frequently asked questions

Does StoreFeeder work with Amazon UK and other Amazon marketplaces?

StoreFeeder connects to Amazon marketplaces and manages listings, orders and stock across them from one account. Speak to the team about the specific marketplaces you sell on.

Which couriers can I use for Prime orders?

StoreFeeder integrates with more than 20 couriers including Royal Mail, DPD, DHL, Evri and Amazon Shipping. Your shipping rules decide which service each Prime order uses based on the delivery promise, weight and destination.

Can I run SFP and FBA at the same time in StoreFeeder?

Yes. StoreFeeder syncs FBA inventory alongside your own warehouse stock and consolidates orders from both, so you can decide which products suit FBA and which you fulfil yourself as Prime orders.

How does StoreFeeder help with Seller Fulfilled Prime?

StoreFeeder flags Prime orders on import, lets you build pick waves by cut-off and service level, allocates a compliant courier service automatically using shipping rules, validates every parcel by barcode at despatch and pushes tracking back to Amazon as soon as the label is created.

What is Amazon Seller Fulfilled Prime?

Seller Fulfilled Prime (SFP) is an Amazon programme that lets you show the Prime badge on products you ship from your own warehouse rather than from Amazon's fulfilment centres. In return you must meet Amazon's performance targets for on-time despatch, on-time delivery, valid tracking and cancellations.

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Keep your Prime badge on your own terms

Book your free 30-minute demo to see:
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Your workflow recreated in StoreFeeder
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Transparent pricing for your business size
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Implementation timeline and process
Option of monthly or annual contract.

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