How do marketplace integrations keep stock accurate across every channel?

When the same product sells on Amazon, eBay and your own store at the same time, something has to be the single source of truth. Here's how integrations keep inventory accurate, what they should handle automatically, and what happens if one goes down.
One central stock figure, pushed to every channel
Sales imported and allocated within minutes
Courier and accounting connections close the loop
If a channel connection drops, orders queue and resume
Integrations built and maintained in-house by StoreFeeder
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The StoreFeeder system is very much 'plug & play', allowing you to connect up your Shopify / eBay / Amazon accounts simply by entering your credentials. Adding your courier accounts is just as easy.

Craig, Commercial Director, Creative Distribution

What goes wrong without a single source of truth

Concurrent sales oversell
Two channels sell the last unit before either updates the other, and one customer gets a cancellation.
Lag between systems
Batch updates every few hours leave a window where availability is wrong everywhere.
Fragile connections
If an integration fails silently, orders stop importing and nobody notices until a customer chases.
How the integrations work
Marketplaces

Marketplaces sync stock and orders both ways

Each marketplace connection imports orders as they're placed and receives available-stock updates after every sale anywhere. Amazon, eBay, Etsy, OnBuy, B&Q, TikTok Shop, Tesco Marketplace and more.
✓ Orders imported continuously ✓ Stock pushed after every sale ✓ 40+ marketplaces and sales channels
Web stores

Your store runs alongside the marketplaces

Shopify, WooCommerce, BigCommerce, Magento, Bluepark and Shopline connect with your credentials in minutes. The store becomes another channel drawing on the same central stock.
✓ Connect without development work ✓ Same stock figure as the marketplaces ✓ Orders into the same queue
Resilience

What happens if a connection goes down

Orders already imported continue through picking and despatch unaffected. When the channel reconnects, orders placed in the gap import and stock resyncs. Connection health is visible, so a failure is a notification, not a surprise.
✓ In-progress orders unaffected ✓ Missed orders import on reconnect ✓ Connection status visible in the portal
Couriers and accounts

Close the loop with couriers and accounting

Courier integrations generate labels and return tracking to the channel; accounting integrations post sales and fees to Xero or QuickBooks. The whole order cycle runs without re-keying.
✓ 26+ courier integrations ✓ Tracking back to the channel ✓ Xero, QuickBooks, Tradebox, KashFlow

Make your operations easier by using our integrations

Our warehouse management system provides seamless integration with leading eCommerce marketplaces, eCommerce webstores, and parcel carriers, offering you a comprehensive range of options to manage your business effectively. You can connect multiple sales channels quickly. For despatch, when using our shipping management software, you can easily create shipping labels through direct courier integrations, ensuring fast order processing. Additionally, our system supports Amazon's FBA and Seller Fulfilled Prime features, further enhancing your operational capabilities.

  • Marketplaces: Selling your items on eCommerce marketplaces opens doors to a vast customer base, expanding your reach and potential sales. These platforms provide built-in traffic and brand exposure, allowing you to focus on your business. StoreFeeder links with all the major marketplaces including Amazon, eBay, Etsy, OnBuy and B&Q which allows your business to tap into the immense growth opportunities offered by online marketplaces.
  • eCommerce platforms: Selling your items on an eCommerce platform offers numerous advantages. It provides a dedicated online storefront to showcase and sell your products. StoreFeeder links with all the major eCommerce platforms including Shopify, BigCommerce, WooCommerce, Bluepark and Magento, many of which offer marketing tools and built in payment gateways for secure transactions, empowering your business growth and success.
  • Couriers: StoreFeeder’s shipping management software allows businesses to connect to multiple shipping carriers including Royal Mail, DPD, DHL, Parcelforce, Evri, Whistl, Amazon Shipping and many more. The warehouse management system automatically generates labels, and updates tracking information, saving time, money and eliminating manual data entry errors.
  • FBA (Fulfilment by Amazon): Using FBA (Fulfilment by Amazon) offers compelling benefits. With FBA, Amazon handles inventory storage, order processing, packing, shipping, and customer service, relieving you of these time-consuming tasks. StoreFeeder has tools to allow you to easily manage your inventory to send to FBA and has features for you to see all FBA sales with the warehouse management system portal.
  • Amazon Seller Fulfilled Prime (SFP): Opting for Amazon Seller Fulfilled Prime (SFP) grants you the advantage of offering Prime eligible products while maintaining control over order processing. SFP enables you to showcase your brand with the Prime badge, providing credibility and attracting more customers. SFP orders come into StoreFeeder’s warehouse management system with the Prime flag against them to ensure the orders are prioritised and the order processing is carried out on time.
Dan, StoreFeeder

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