StoreFeeder Sessions 2026: Shariyar Hassan talks about eBay Live - Bringing Energy, Trust and Entertainment to Ecommerce

At StoreFeeder Sessions 2026, we were joined on stage by Shahriyar Hassan from our headline sponsors eBay to introduce eBay Live, a selling tool that is helping reshape the way retailers connect with online shoppers.

In this engaging session, Shahriyar explored how live shopping brings together product discovery, real-time interaction and instant purchasing, all within the eBay marketplace. Rather than relying solely on static listings, sellers can showcase products live, answer buyer questions, demonstrate product condition and build trust with shoppers before they buy.

Live commerce offers retailers a more personal and interactive way to sell online. It gives buyers the opportunity to engage directly with sellers, ask questions in real time and make more informed purchasing decisions. For sellers, it provides a new way to stand out, build a following and create memorable shopping moments that can continue to drive interest after the live event has ended.

Some of the key points Shahriyar discussed included:

• Live shopping creates stronger buyer engagement
  eBay Live gives sellers the chance to speak directly to their audience, showcase products in real time and create a more dynamic shopping experience than a traditional product listing.
• Trust is a major part of the buying decision
  By answering questions live, showing product details up close and explaining condition or value clearly, sellers can help buyers feel more confident before making a purchase.
• Live sessions can support the wider eBay store
  Shah explained that the benefits of going live do not necessarily stop when the session ends. Viewers may continue browsing the seller’s main eBay shop, creating a halo effect across the wider catalogue.
• Community can help drive repeat sales
  Regular live sessions give sellers the opportunity to build a relationship with their audience. Over time, followers can become repeat viewers and repeat buyers.
• Different categories can benefit from live selling
  Shah highlighted examples across areas such as fashion, collectibles, refurbished tech, home and garden, showing how live commerce can work for a range of sellers and product types.
• Sellers do not need a complex setup to get started
  A phone, good lighting and a microphone can be enough to begin. The focus is on clear presentation, useful product information and genuine interaction with viewers.
• eBay provides support for sellers looking to grow
  The session also covered onboarding, coaching and promotional opportunities available through eBay, helping sellers understand how to launch, improve and scale their live activity.

Watch the full session above to hear Shahriyar explain how eBay Live works, why live commerce is gaining momentum and how sellers can get involved.

For more information, contact the StoreFeeder Support team.