Welcome to the latest Release Updates post.
For those who didn't catch my 2025 round up article, I wish you all a happy New Year! This years off to a great start whether you're a StoreFeeder fan or a tennis fan (the Australian Open has been spectacular). I've got a new integration to talk about this month along with updates to DHL and Amazon, two massive players in their respective industries - what more could a man that likes to write about new features to this amazing piece of software ask for?!
As per usual, our developers have been working hard to bring you an exciting update this month. There has been a lot of work in the background (which you can read about here) but there have been some great updates and new features released this past month, the highlights of which are below:
Brand Alley Mirakl Integration
Fashion, beauty and homeware sellers rejoice, we've added Brand Alley to our ever expanding list of marketplaces accessible through our Mirakl integration.
Brand Alley, founded in 2008, boasts "unbeatable" prices across multiple designer brands with new sales popping up on the site every day! If you are a seller in the fashion, beauty or homeware industries, they are certainly worth a look at.
Setting up a Brand Alley integration is as simple as setting up a Mirakl integration and selecting "Brand Alley" from the dropdown of marketplaces when you do. A guide to setting up a Mirakl integration can be found here.
DHL Bypass Validation
Warning: Enabling this option will bypass DHL’s product capability validation. This means the selected service code will not be verified against DHL’s available services for shipments. It is recommended to leave this option off, unless you know what this option does. Use this setting only if you are certain the order information is correct for the selected service code.
There have been times where we found a clients DHL service usage requirements differ slightly to the validation we are provided by DHL. This could be for a number of reasons such as DHL making a change to their services or perhaps a personal agreement between the client and DHL. In any case, we needed a way to allow our clients to bypass the DHL validation when such a thing happened.
We've added a toggle to our DHL integration that will disable the DHL validation on orders, it's labelled "Bypass Product Capability Validation" as you can see below:
Again, please exercise caution when using this feature. Do not switch it on unless you are absolutely positive that it is correct for you do so, check in with our friendly support team if you are unsure.
Amazon Listing Automap Update
A really simple but helpful update to our Amazon integration. When creating a new listing on Amazon from a product in StoreFeeder, we will now automatically match up the Brand Name, Product Description, Manufacturer part number and Condition fields to the listing from the product.
There's nothing extra you need to do to enable this, it will just happen automatically going forward. We hope this helps!
Finally….
There have been some great new features and fixes implemented in this last month's releases and we hope you find them useful in one way or another.
As always we’ll keep working hard to provide you with the best service we can.
From all of us here at StoreFeeder, happy selling.
The StoreFeeder Team
