What is proof of delivery (POD)?
October 30, 2026
Proof of delivery (POD) is the record that shows a parcel was delivered: usually the time, date and place, plus a signature, photo or PIN. It is used to settle 'item not received' claims and disputes with customers, marketplaces and carriers.
Why it matters for online retailers
Without proof of delivery, an 'item not received' claim is your word against the customer's. Marketplaces often side with the buyer unless you can show tracking and delivery details, so POD protects both refunds and seller ratings.
Types of proof of delivery
- Tracking scan: the carrier records the parcel as delivered.
- Signature: the recipient signs on delivery.
- Photo: the driver photographs the parcel at the door.
- PIN or code: the customer gives a one-time code to the driver.
- Age check: the driver checks ID for age-restricted items.
Choosing the right level
- Use tracked services as standard for most marketplace orders.
- Use signed, PIN or age-checked services for high-value or age-restricted items.
- Keep tracking numbers linked to each order so you can find them quickly when a claim comes in.
How StoreFeeder handles it
StoreFeeder prints labels through its carrier integrations, including its own direct Royal Mail integration, and sends tracking numbers back to each sales channel when an order is despatched, so the delivery record is attached to the order.
Read more about StoreFeeder shipping management.
Frequently asked questions
Is a tracking number proof of delivery?
A delivered tracking scan is a basic form of proof. Signatures, photos or PINs give stronger evidence.
How do I get proof of delivery from a carrier?
Most carriers show delivery details on their tracking page or in your business account. Signed and PIN services add the extra evidence.
Do marketplaces require proof of delivery?
Many expect valid tracking on orders, and it is often needed to win an item not received claim. Check each marketplace's seller policies.
