StoreFeeder Sessions 2026: what we covered, what we launched, and what it means for you

On 20 May, we welcomed customers, partners, and professionals who run eCommerce warehouses to the Trent Conference Centre in Nottingham. 

If you have never been, StoreFeeder Sessions isn’t just another conference or a sales pitch in disguise. It is a complementary event designed for our clients and a select group of guests, centred on a core challenge: scaling an online business without operational collapse. Almost everything good in StoreFeeder has come from customers telling us what was slowing them down, and Sessions is where a lot of those conversations start.

This post pulls the whole day together in one place. If you missed it or want to revisit a particular session, this page is your hub. We will link out to the deeper write-ups as they go live.

Why we run Sessions in the first place

I opened the day with a simple argument that StoreFeeder should be a growth platform, not just a piece of warehouse software you log into.

Plenty of businesses buy a system to fix one painful problem, usually overselling or paper picking, and never go much further. That is fine, but it does mean that they miss out on a lot of potential. The operators who pull ahead treat their warehouse system as the engine room of the whole business: where stock, orders, couriers, channels and data all meet and where good decisions either get made or get missed.

That framing shaped the rest of the agenda, making it less about "here are some features" and more about how a growing business actually scales and where the platform fits.

Building a warehouse that can take the strain

Ian Dade and Jared Meakin followed with a session on operational maturity, which is a polite way of describing the gap between a warehouse that copes and a warehouse that scales.

Ian set the scene with a picture that most people in the room recognised instantly. Black Friday: pickers wandering the aisles with paper lists, phones ringing and someone shouting across the floor to ask where a product lives. It works until the volume doubles and the whole thing seizes up.

The session walked through four things that separate operations that scale from operations that stall.

• Visibility: knowing what stock you have and where it is in real time, not at the end of the day.
• Validation: barcode scanning that confirms the right item every time before it leaves the building.
• Standardisation: the same job done the same way, no matter who is on shift.
• Process automation: letting the system decide what to pick next and which courier to use, so your team executes instead of guessing.

None of that requires robots, but they do require getting the fundamentals under control first. We will go deeper on the maturity curve in a dedicated post, since it deserves more than a few paragraphs.

Your data is a business asset if you actually use it

In the afternoon, Shaun Field and I dug into something easy to ignore when you are busy shipping: the data your operation produces every single day.

Most businesses sit on a goldmine of data. Sales by channel, margin by product, picker accuracy and courier performance are all available, yet they still make their biggest decisions based on gut feel. When to reorder, what to discount and which lines to drop. For a smaller business, a single good call on stock or pricing can move cash flow more than a month of extra effort.

The message was straightforward. Decisions should run on live data, not last quarter's spreadsheet, and the platform should make that data easy to see and act on.

What we launched at Sessions

Sessions is also where we show customers what we have been building, and this year the list was a long one. Jared & Shaun took everyone through live demos, and these were the headline announcements:

• AI-powered dashboard builder: build the view you need by describing it, rather than wrestling with report configuration.
• Scheduled Pickwaves with PDA dispatch: organise picking into planned waves and dispatch straight from a handheld device, with no full PC needed at every bench.
• AI-assisted listing creation: speed up getting products live across channels.
• AI stock forecasting and AI reports: forecasting and reporting that surface what matters without you going looking for it.
• The MCP connector: groundwork for letting AI tools work directly with your StoreFeeder data safely.

A fair question from the room was "When can I actually use these?" We have answered that separately, so if a feature here is on your wishlist, read when the new StoreFeeder features will be available for the rollout details.

Our partners on stage

We would not run a day like this without the partners our customers sell and ship with every day.

eBay was our principal sponsor, and Shahriyar Hassan delivered a focused session on eBay Live, the live shopping format that lets sellers showcase products and answer buyer questions in real time. It isn’t widely used yet in the UK, but the direction of travel is clear, and we will be covering live commerce in its own post soon.

Jon Reeves from Royal Mail led a session on where eCommerce delivery is heading, from later collection cut-offs to faster delivery expectations and sustainability. It’s worth a watch if fulfilment speed is on your radar: Jon Reeves on the future of eCommerce delivery. 

Thanks also to The Delivery Group, Unitech & AddressBrain, who joined us as exhibitors and gave attendees plenty to talk about between sessions.

The industry leaders panel

One of the liveliest parts of the day was the panel, hosted by Ian Dade, bringing together Anneliese Pickard from eBay, Tony Tong from Temu, Jon Reeves from Royal Mail and myself. 

We covered marketplace growth, delivery expectations, live shopping, AI and automation, and kept coming back to one theme: trust. Low prices alone will not win. The marketplaces, couriers and sellers that succeed will be the ones offering value, consistency and a buyer experience that people can rely on, with AI helping rather than replacing the human judgement behind it.

The full discussion is worth your time: key takeaways from the industry leaders panel.

Closing the day

We finished with a leadership Q&A, where Jared Meakin, Shaun Field, Ian Dade and I took questions straight from the floor. That part is never scripted, and it’s usually where the most useful ideas surface: the next feature, the next fix, and the things we hadn’t thought of, with several already on the roadmap.

What it means for you

If there is one thread running through the day, it is that the businesses that scale well are not the ones with the most technology. They are the ones with control: accurate stock, validated picking, automated decisions and data they actually use.

That is what Sessions exists to help with, and it is what we will keep building towards.

If you want to know where your operation stands, our Warehouse Readiness Scorecard takes a few minutes and shows you where the gaps are. If you would rather talk it through, book a demo and we will walk through your setup with you.

A genuine thank you to everyone who came, to our sponsors and partners, and to the customers who keep telling us how to make this better. See you at the next one.

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