That’s the question I asked when I first visited one particular warehouse, not long ago.

The owner welcomed me with a confident handshake and a smile that said, “We’ve got this.”

As we walked the floor, he said something i’ve heard many times before:

“Honestly, I don’t think automation would work for us. We’re already pretty efficient, we get all the orders out each day.”

And to be fair, they were. Orders were leaving the building. Customers were being served. The business was growing.

But what he didn’t yet see, and what i’ve seen time and time again, was that growth was being powered by people compensating for broken processes, not by the strength of the operation itself.

Every increase in volume meant more hands, more manual checks, and more stress.

• Orders were cross-checked manually.
• Labels were printed one at a time.
• Pickers followed inefficient routes.
• Stock issues were solved with shouted guesses across the floor.

In reality, every team member was flat out, every single day. They weren’t efficient, they were just busy. Labour was being used to cover up inefficiency.

This wasn’t a failing warehouse. It was a growing one.

But like many others, when demand increased, the default response was simple: hire more people.

That worked, for a while. Then the team hit a wall.

More people meant more complexity. More training. More chances for mistakes. And still, the core issues, manual processes, disconnected systems, inefficient workflows, were left untouched.

So, I asked:

“What if I could give you one extra team member, every single day… without hiring anyone new?”

He laughed. Then he said,

“Go on then. Show me how.”

Enter StoreFeeder.

A few months later, that same warehouse was picking faster, packing more accurately, and despatching with confidence.

Here’s what changed:

• Orders from every channel synced into one central system.
• Live stock updates removed guesswork.
• Smart, optimised pickwaves reduced walking and eliminated errors.
• Barcode scanning replaced second-guessing.
• Courier labels printed automatically based on service rules.
• Tracking information was sent back to sales channels instantly.

In short, the team reclaimed hours every day.

It was as if an extra person had joined the business, without the salary, without the training, without the stress.

We didn’t reinvent their warehouse. We removed the chaos.

They didn’t need to replace staff. They needed to support them.

StoreFeeder did exactly that, handling admin, syncing data, applying courier rules, and automating order flow.

It introduced validation that sped up picking and dispatch and made it far more accurate, no more double-checking.

And the owner?

He doesn’t worry about fulfilment anymore.

The team finishes earlier. Errors are down. Morale is up.

And the best part?

“It’s like we’ve got more hands on deck, but we haven’t hired anyone.”

Now, as the business continues to grow, they’re ready. The capacity is there. And when new staff are needed, onboarding is simple and smooth, because the systems support it.

The Offer Stands

So, here’s the question for you:

What would your team do with one extra person every day?

That’s the power of smart automation. That’s what StoreFeeder delivers.

If you’re still firefighting your way through each day, maybe it’s time we talked.

‍Drop me a message. I’m always happy to help.

Or get in touch for a demo, our team of experts in WMS and eCommerce are always on hand to show you how we can help your business overcome the same issues.

Book a demo of StoreFeeder today

Ian Dade - Operations Manager at StoreFeeder

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