I’ve been in eCommerce and warehouse operations long enough to recognise what someone means when they say:

‍“We’re doing fine… it’s just a bit messy sometimes.”

And every time, I smile. Not because they’re wrong, but because I know exactly what “messy” looks like.

‍What “Messy” really means

That small word often hides a world of inefficiency. Here’s what I typically find when I visit a warehouse running on spreadsheets, instinct, and sheer effort:

• Orders drop in separately from Amazon, eBay, Shopify, each one living in its own dashboard.
• A team member manually exports files, cross-checks orders, and prints multiple pick lists.
• Pickers are guessing the best walking routes, picking items from random locations, while someone else is chasing missing stock across the warehouse.
• The packing bench turns into a bottleneck. Wrong labels get printed. Wrong items go into the box.
• Refunds roll in. “Where’s my order?” becomes a daily Slack message.

Multiply that across 100, 500, or 1,000 orders a day.

Yes, it works, but only through heroic effort.

And at what cost? Lost time. Frustrated staff. Burned margin. Avoidable mistakes.

‍Why We Built StoreFeeder

We’ve lived that pain ourselves. That’s exactly why StoreFeeder was built, to turn “messy” into manageable, and chaotic into calm.

With StoreFeeder, the story changes:

• Orders sync in real-time across all your sales channels.
• Stock is controlled by one central system, so everyone sees the same numbers.
• You get a single, optimised pickwave, intelligently routed by warehouse location.
• Pickers scan items and confirm accuracy as they go.
• Packing is guided by rules, labels print automatically, no second-guessing required.
• Orders go out on time, first time, with tracking and courier rules all handled in the background.

‍From Chaos to Calm: A Real Example

I once stood and watched a warehouse worker take over 8 minutes to despatch a single order.

He was copying and pasting addresses, switching between tabs, manually entering tracking numbers, it was painful to watch. The owner looked embarrassed.

“We’re doing okay… it’s just a bit messy.”

But I understood his pain, because I had been there, in the early days of the 3PL before we developed StoreFeeder.

Now, that same business runs calmly with StoreFeeder. Despatching takes seconds, not minutes. One barcode scan is all it takes.

Labels are printed, tracking numbers updated, information sent directly to channel. Calmness everywhere…

Staff are more confident. Errors are rare. And most importantly, the owner doesn’t have to micromanage fulfilment anymore. The system just works.

And yes, their costs dropped.

You Don’t Need to Run on Effort Alone

If your team is spending their day wrestling dashboards, chasing stock, and cleaning up errors, there’s a better way.

Let me show you what a calm, efficient fulfilment day actually looks like, with the right system doing the heavy lifting.

Drop me a message. I’m always happy to help.

Or get in touch for a demo, our team of experts in WMS and eCommerce are always on hand to show you how we can help your business overcome the same issues.

Book a demo of StoreFeeder today

Ian Dade - Operations Manager at StoreFeeder