Managing a Seasonal Catalogue in StoreFeeder

Seasonal products are some of the hardest items to get right in eCommerce. Demand spikes, tight launch windows, unpredictable trends, and the constant risk of holding too much (or too little!) stock all create one of the biggest operational challenges for online retailers. Get it right and you’ll capitalise on every seasonal peak. Get it wrong and you could face dead stock, missed sales, or a mid-season scramble to recover.

That’s why our next StoreFeeder webinar is focused on how to confidently manage a seasonal catalogue from end to end.

In this session, we’ll show you how smart planning, structured product lifecycles, and features in StoreFeeder can remove the guesswork from seasonal selling, helping you boost peak-season performance and reduce the post-season pain.

What We’ll Cover

Here’s what you can expect from the webinar:

• Why seasonal catalogue management is so challenging — and how to simplify it.

• The four-phase framework: Pre-season, In-season, Post-season, and Continuous Improvement.

• Preparing products and listings early so you never miss a seasonal launch date.

• Using data, forecasting, and sales patterns to avoid both stockouts and overstocks.

• Best-practice handling for discontinued and archived items

• Real scenarios and use cases, including:

• Recurring seasonal ranges

• High-risk experimental product lines

• Event-driven peaks

• Overstocked seasonal failures (and how to avoid them)

• Practical strategies used by successful StoreFeeder sellers to make each season easier and more profitable.

The webinar will be hosted by Jack Liptrott, a StoreFeeder product expert with over 11 years of experience in the software. Jack has been part of the support and implementation teams, making him perfectly placed and experienced to deliver these webinars and answer questions.

Jack could be joined by other members of the StoreFeeder team to ensure that attendees get the best insights and advice from the sessions.

Who Should Attend?

This webinar is ideal for:

• Retailers with recurring seasonal lines

• Sellers managing trends, events, or time-sensitive ranges

• Anyone looking to reduce seasonal stock risk

• Anyone wanting a clearer, more structured catalogue workflow in StoreFeeder

Why Attend?

Managing a seasonal catalogue isn’t just about adding products at the right time, it’s about timing, data, forecasting, and lifecycle control. This webinar covers:

• Clarity on what to prepare, when, and why so your seasonal launches never slip.

• A proven structure for handling your seasonal ranges.

• Guidance from the StoreFeeder team, with real examples of how top sellers streamline their peak periods.

• Practical steps you can implement immediately, regardless of your industry or catalogue size.

• Confidence to step into any seasonal peak with a clear plan, reduced risk, and greater control over outcomes.

If you’re tired of last-minute seasonal stress, unpredictable performance, or dealing with leftover stock once the rush ends, this session will give you the tools and processes to fix it.

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Secure Your Spot

If seasonal selling is part of your business — or you want to refine your catalogue workflows before your next big peak — this is a session you won’t want to miss.

To secure your spot, register here.