Looking for a

Base

Alternative? Try StoreFeeder.

Discover why more businesses are switching from

Base

to StoreFeeder

At StoreFeeder we believe warehouse management should be simple, flexible, and cost-effective. Our platform is built with growing businesses in mind, delivering the scalability and reliability you need, without the burden of high costs or long-term contracts.

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Big Business Features, Small Business Flexibility - StoreFeeder offers enterprise-grade capabilities in a platform designed for ease, agility, and growth.

Key Area

Base

StoreFeeder

Why It Matters

Advanced Warehouse Management

Basic WMS with order tools, but relies heavily on manual configuration.

Advanced WMS tools (returns management, 9 stock-taking methods, FIFO/FEFO).

Scale warehouse operations efficiently as you grow.

Bundling & Kits

Limited bundling/kitting support. Complex setups may require workarounds.

Native bundle and variant support with real-time stock deductions from components.

Sell kits and bundles without risking stock errors or overselling.

Core Focus & Platform Model

Developed in-house primarily for Base’s own retail operation, then opened to others.

Built from the ground up for retailers of all types, with platform-agnostic design supporting any marketplace or courier.

Choose a system that puts your business model first, not one adapted for resale.

Customer Satisfaction

Mixed Trustpilot reviews regarding support and user experience.

Highly rated on Trustpilot for customer service and reliability.

Build trust & loyalty with reliable support and a better user experience.

Inventory Forecasting

No forecasting tools built-in. Requires export to spreadsheets or third-party systems.

Demand forecasting included with all plans. Use historical data to anticipate trends and plan purchasing.

Plan stock confidently without needing separate tools.

Security & User Permissions

Basic user roles and permissions.

Granular permissions, activity tracking, and secure multi-user management.

Protect your data and delegate tasks safely with role-based access and oversight.

Support & Onboarding

Primarily ticket-based support. Onboarding and setup are largely self-service.

Full UK-based onboarding team and ongoing phone & email support tailored to your setup.

Get expert advice, not just documentation.

Transparent Pricing & Flexibility

Charge per order, meaning costs increase as your business grows.

Transparent pricing based on annual turnover. No sales commission, free onboarding, 30-day rolling contracts.

Scale affordably with transparent pricing and no hidden fees.

The Bottom Line

Base.com might work for those with in-house development or simple needs. But for growing, multichannel retailers who need scalable automation, intuitive tools, and hands-on support, StoreFeeder delivers more, without the red tape. Ready to Take the Next Step? Book your free StoreFeeder demo today and discover a platform that gives you control, flexibility, and the tools to scale on your own terms.

What can StoreFeeder do for you?

Discover our solutions

We can handle your growth

Our system is trusted by hundreds of eCommerce businesses. From a handful of orders per day to thousands, our system can handle every size of operation with ease.

Increased picking accuracy

Our app based picking function means more accuracy throughout the picking process, ensuring the right products get picked and passed to your packing team.

End reliance on staff knowledge

Our system gives you back control of knowledge, meaning less reliance on your team. With our smart WMS, you can see exactly what is happening, when and where.

Automate manual processes

Manage inventory and shipping updates across multiple marketplaces and websites. Our behind-the-scenes processes save you hours per day and make your day easier.

Trusted integrations

We link with all the major shopping channels, eCommerce providers and parcel carriers giving you all the options you need to run your business.

Efficient & accurate despatch

Our intelligent despatch system allows product led despatch ensuring your orders are despatched quickly and accurately, so your customer gets what they ordered, every time.

Discover our solutions

Ready to make the switch?

Compare StoreFeeder's modern, flexible solutions against Base's basic approach.

Learn more about

StoreFeeder's technology helps hundreds of eCommerce businesses reach new heights

Let's start growing your business

Are you ready to take your eCommerce business to the next level?
Book a free demo with StoreFeeder now and see how we can help you grow your business.