Unlocking growth: Diversifying sales channels to end reliance on eBay and Amazon

February 15, 2024


In the ever-expanding realm of eCommerce, eBay and Amazon have long been synonymous with success for online sellers. Their vast reach, robust infrastructure, and loyal customer base make them formidable platforms for launching and scaling businesses.

However, as the landscape evolves and competition intensifies, relying solely on these giants may no longer suffice.

Imagine if your business were suddenly barred from eBay or Amazon—how resilient would it be in the face of such a setback?

In this blog, we'll delve into the importance of exploring alternative sales platforms beyond eBay and Amazon.

The evolving ecosystem of online retail

The eCommerce ecosystem has evolved, presenting sellers with a myriad of alternative opportunities to expand their reach and safeguard their businesses.

From niche-focused marketplaces like Etsy, ManoMano, and Not on the High Street to disruptive newcomers like TikTok, the options are plentiful. These platforms not only cater to specific themes or niches but also challenge the status quo established by the traditional top players.

Moreover, third-party online marketplaces hosted by established retail brands such as B&Q, Debenhams, and Decathlon offer sellers a unique avenue for expansion. These partnerships provide access to loyal customer bases and established infrastructure, offering sellers a compelling alternative to the dominance of eBay and Amazon.

To uncover the potential, it holds for online sellers, we explore the changing landscape of eCommerce and the wide range of opportunities it presents for sellers seeking to diversify and future-proof their businesses.

The established niche focused marketplaces

Tapping into niche marketplaces can be a game-changer for online sellers.

These platforms offer a unique opportunity to connect with highly targeted audiences, catering to specific themes, interests, or product categories.

Unlike larger, more generalised marketplaces, niche platforms allow sellers to stand out in a sea of competition by offering specialised products that resonate deeply with their target demographic.

One of the key advantages of niche marketplaces lies in their ability to foster a sense of community and belonging among buyers and sellers alike. Whether it's handmade crafts on Etsy, DIY and home improvement products on ManoMano, or unique gifts and artisanal goods on Not on the High Street, these platforms attract passionate enthusiasts who actively seek out specialised offerings. For sellers, this translates into a more engaged and receptive audience, often willing to pay premium prices for unique and curated products.

Moreover, niche marketplaces can provide sellers with invaluable insights into their target audience's preferences and buying behaviours.

By immersing themselves in a specific niche, sellers can gain a deeper understanding of their customers' needs and tailor their offerings accordingly. This not only enhances the shopping experience for buyers but also fosters long-term loyalty and repeat business.

The influencer effect – Social commerce

As the eCommerce landscape continues to evolve, new contenders are emerging to challenge the dominance of established giants like eBay and Amazon. Among these disruptors, TikTok has swiftly emerged as a formidable player with a mission to shake up the status quo.

With its rapidly growing user base and innovative approach to social commerce, TikTok represents a fresh and dynamic alternative for online sellers looking to expand their reach.

What sets TikTok apart is its unparalleled ability to captivate and engage audiences through short-form video content. Leveraging its vast user base and sophisticated algorithm, TikTok has become a hub for viral trends and influencer marketing, driving unprecedented levels of engagement and brand awareness.

For online sellers, this presents a unique opportunity to connect with consumers in an authentic and immersive way, bypassing traditional advertising channels and fostering genuine connections with their target audience.

Furthermore, TikTok's foray into eCommerce has further solidified its position as a serious contender in the online retail space. With features like TikTok Shopping and live-streamed shopping events, the platform is empowering sellers to showcase their products directly to millions of engaged users, driving sales and conversions in real-time.

As TikTok continues to innovate and expand its offerings, it poses a significant threat to the established hierarchy of eCommerce, challenging eBay and Amazon's dominance and paving the way for a new era of social commerce.

Third party platforms – Offering retailers a Mirakl

There are a few third party platforms out there that offer a seller the chance to sell on platforms otherwise out of reach, but Mirakl is the one that is making the most noise.

Giving sellers access to sell on retail giants platforms like B&Q, Mountain Warehouse, Debenhams, and Decathlon can be a game-changer for online retailers seeking to expand their reach and maximise their sales potential.

Mirakl empowers retailers to unlock new growth opportunities by adding their own products into these established businesses online range, further expanding online presence.

By integrating with a diverse array of marketplace partners, retailers can access untapped customer segments and capitalise on emerging trends and consumer preferences.

Whether it's selling on established retail platforms like B&Q and Decathlon or niche marketplaces catering to specific industries or demographics, Mirakl enables retailers to diversify their sales channels and maximise their revenue potential.

Mitigating risks - Embracing diversification

In the fast-paced world of eCommerce, depending solely on one sales channel is akin to putting all your eggs in one basket—a risky proposition at best

Diversification emerges as a crucial strategy for mitigating risks and ensuring sustainable growth.

While eBay and Amazon offer undeniable opportunities, savvy sellers understand the importance of spreading their reach across multiple channels and by investing in their own eCommerce platforms and exploring alternative marketplaces, sellers can shield themselves against unexpected setbacks and unlock new avenues for expansion.

Looking ahead - Seizing the potential of emerging marketplaces

As the eCommerce landscape continues to evolve, the potential of emerging marketplaces remains ripe for exploration.

With new platforms like TikTok exploding onto the scene and the brand positives around niche marketplaces like Etsy offering real benefits to sellers, the future holds promise for those willing to embrace diversification.

And with retail giants like B&Q extending an invitation to sellers to be part of their platforms, with little brand risk to sellers, platforms like Mirakl are continuing to witness exponential growth and positive feedback from sellers,

As the landscape continues to shift, embracing these emerging platforms isn't just a strategic move, it's a gateway to expanding reach, nurturing innovation, and securing success in the ever-evolving eCommerce arena.

How can StoreFeeder help?

The evolving eCommerce landscape presents a myriad of opportunities for online sellers to diversify their sales channels beyond the traditional giants of eBay and Amazon.

The StoreFeeder platform offers its users access to sell on these channels and manage their orders and inventory through the system.

From tapping into niche marketplaces like Etsy and exploring the influencer-driven social commerce phenomenon of TikTok, to partnering with retail giants through platforms like Mirakl, the potential for growth and expansion can be vast.

By embracing diversification, sellers can shield themselves against risks, unlock new revenue streams, and future-proof their businesses in an ever-changing marketplace.

As emerging platforms continue to disrupt the status quo, those willing to seize the potential of these opportunities could stand to reap the rewards of expanded reach, innovation, and long-term success in the dynamic world of eCommerce.

For more information visit our website

Book a demo or sign up for a free trial and see how the wealth of hands on experience built into the StoreFeeder WMS can offer your business real time benefits.

Written by
Ian Dade
February 15, 2024

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