Order Management

eCommerce order management: all your orders, in one system

Every channel in one order queue, with automated courier selection and barcode-checked picking and packing. Built for UK sellers shipping 30+ orders a day, from £350 a month.

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Reduce picking and packing errors
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Scale without manual processes
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Integrate with all major marketplaces and webstores
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4 levels of barcode validation for picking
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Automatic courier allocation by rules
Part of Royal Mail Group · 4.8 on Trustpilot · 70+ integrations
StoreFeeder Android app and desktop interface
What StoreFeeder customers have achieved:
Truly Sweet Candy reached
99.99%
picking accuracy
Transporter HQ saves
£40K
per year
H2E Commerce raised productivity by
80%
with StoreFeeder
Black Cat Medicines grew to
6K
orders a day
Twinings logo
Kukoon Rugs logo
Applied Nutrition logo
H2E Commerce logo
Transporter HQ logo
Aquacadabra logo
Ransom Spares logo
Twinings logo
Kukoon Rugs logo
Applied Nutrition logo
H2E Commerce logo
Transporter HQ logo
Twinings logo
Kukoon Rugs logo
Applied Nutrition logo
H2E Commerce logo
Transporter HQ logo
Aquacadabra logo
Ransom Spares logo
Twinings logo
Kukoon Rugs logo
Applied Nutrition logo
H2E Commerce logo
Transporter HQ logo
David, Operations Manager, H2E Commerce
StoreFeeder has significantly improved our outbound accuracy. If you scan the wrong item against the wrong order, it gives you an error message. It won't let you proceed until you get the right product. Our mispick and short pick standards against the industry are superb.
David, Operations Manager, H2E Commerce

Traditional order management slows you down

Manual processes create errors and delays
Spreadsheets and disconnected systems increase the risk of mispicks, slow down fulfilment and lead to costly mistakes as order volumes grow.
Too many channels, not enough visibility
Managing orders across multiple marketplaces and webstores makes it hard to see what needs picking, packing or despatching at any given time.
Growing volumes stretch warehouse teams
As order volumes rise, manual workflows fail to scale, so staff spend more time checking and correcting orders instead of fulfilling them.
Process every order accurately with StoreFeeder
Validated picking

Ensure the right product is picked every time, with four levels of validation

StoreFeeder’s Order Management System includes four levels of validated picking, a powerful feature that reduces the risk of picking errors. The system verifies that the correct product is picked from the correct location before it moves to packing, providing multiple checkpoints to ensure accuracy. This level of validation helps reduce costly mistakes and ensures your customers receive exactly what they ordered.

✓ Four levels of pick validation ✓ Right product, right location, every time ✓ Multiple checkpoints before packing
Product-led despatch

Product-led despatch that guides every packer step by step

StoreFeeder’s product-led despatch process ensures that your team accurately processes and ships every order. The system leads your team through the despatch process step by step, reducing the chances of errors and ensuring the correct items are packed and shipped. By streamlining the despatch workflow, StoreFeeder ensures that each customer receives their order on time and as expected.

✓ Step-by-step despatch workflow ✓ Correct items packed and shipped ✓ Consistent process for every packer
Flexible picking methods

Flexible picking methods to suit your operations - new staff ready in 5 minutes

StoreFeeder supports both tote (consolidated picking) and trolley picking options, allowing you to tailor the picking process to your warehouse setup and order volumes. Tote picking enables the collection of multiple orders in a single run, while trolley picking allows for larger, more complex orders to be fulfilled efficiently. This flexibility helps optimise your warehouse operations, ensuring that pickers can work efficiently, no matter the order size or complexity.

✓ Tote picking for multiple orders per run ✓ Trolley picking for larger orders ✓ Match the method to your volumes
Automated courier allocation

Seamlessly allocate couriers for every order with no markup fees

StoreFeeder’s automated courier allocation feature ensures that the most appropriate courier service is selected for each order without manual input. Based on predefined rules, the system automatically assigns the best courier based on factors like delivery speed, order cost, and destination. This not only saves time but also ensures that every order is dispatched with the optimal shipping method, reducing delays and improving customer satisfaction.

✓ Best courier chosen by your rules ✓ Speed, cost and destination considered ✓ No markup on courier fees

What is an ecommerce order management system?

An ecommerce order management system (OMS) is software that brings every online order into one place, whichever marketplace or webstore it came from, and controls what happens next: stock allocation, courier choice, picking and packing, despatch, tracking and returns. Instead of logging into Amazon, eBay, Shopify and TikTok Shop separately, your team works one queue, and the system updates each channel automatically.

StoreFeeder is an order management system with warehouse management built in, so the same platform that receives the order also tells a picker which bin to go to and prints the right courier label.

What order management software does for a multichannel seller

Order management software collects orders from every place you sell, decides what should happen to each one, and tracks it through to delivery. For an ecommerce business that means one queue instead of six admin panels, rules instead of manual decisions, and tracking that goes back to the customer without anyone copying numbers. StoreFeeder is built around that flow, with the warehouse attached.

1. Every channel in one queue

Orders import automatically from Amazon, eBay, Shopify, TikTok Shop, WooCommerce, Etsy, OnBuy, Temu and 40+ other marketplaces and webstores, with channel-specific requirements such as Amazon Seller Fulfilled Prime flagged on arrival. Order status, customer messages and changes are handled in StoreFeeder, not in each channel's admin.

2. Rules do the routine work

Shipping rules allocate the courier service from the order's weight, destination, value, channel and service level. Orders can be held, prioritised, split or merged by rule, and pick waves can be built by cut-off time so same-day and next-day promises are met before economy orders are touched. What to automate first

3. Picked, packed and validated

Because the warehouse runs in the same system, an order moves from the queue to a handheld pick list to a scan-validated packing bench without being re-keyed. Four levels of barcode validation mean the right items leave in the right box. Pick and pack software

4. Order and shipment management: despatched with tracking everywhere

Labels print for Royal Mail, DPD, DHL, Evri, Amazon Shipping and 20+ more couriers, and the tracking number is pushed back to the marketplace or webstore the order came from, so Amazon's valid-tracking metrics and your customers' notifications are handled automatically. Shipping management

5. Returns close the loop

Returns are booked against the original order, with restock, exchange or write-off and a refund from the same screen. Returns management

Multichannel order management system for marketplaces

The hard part of selling on several marketplaces is not taking the orders, it is keeping them consistent. Each channel has its own despatch deadlines, tracking requirements and cancellation rules, and each one needs an accurate stock figure. StoreFeeder holds one stock pool across every channel, so a sale on eBay reduces what Amazon, Shopify and TikTok Shop can sell, and despatch confirmations go back to each marketplace in the format it expects. That is what keeps seller ratings healthy as you add channels. How to manage stock across every channel

Web-based order processing software

StoreFeeder is web-based. Your office team logs in through a browser and works the same live order queue wherever they are, and the warehouse team picks and packs on handheld scanners connected to the same system, so an order changed in the office is already changed on the warehouse floor. StoreFeeder is hosted on Microsoft Azure in Europe.

Order management across more than one warehouse

If you ship from two or more sites, or hold some stock with a third-party warehouse, each order needs to go to the location that can fulfil it. With the Advanced Operations Pro add-on, StoreFeeder routes orders to a warehouse automatically as they are imported, either to your preferred site first or to whichever site avoids splitting the order, and tracks stock transfers between locations. Multi-warehouse management

Order management system vs warehouse management system

  • Main job: an OMS collects, routes and tracks orders from every channel; a WMS runs the warehouse floor: locations, picking, packing and counts.
  • The question it answers: an OMS answers "which orders do we have, and how should each one ship?"; a WMS answers "where is the stock, and who picks it next?"
  • Typical features: an OMS has channel integrations, order rules, courier allocation, tracking updates and returns; a WMS has goods in, bin locations, scan-validated picking, stock takes and replenishment.
  • In StoreFeeder: both are included in every plan, in the same platform, with no separate system to integrate.

Many sellers start with a standalone OMS and later bolt on a WMS, which means two systems, two sets of stock figures and an integration to maintain. With StoreFeeder they are one system. Warehouse management software

Who it is for

Sellers on two or more channels shipping 30+ orders a day, where someone is currently logging into each marketplace, choosing courier services by hand, or chasing tracking numbers. If you also hold your own stock, StoreFeeder's warehouse management replaces the separate WMS most order management tools expect you to buy.

Cost and setup

Order management is included in every plan. Pricing is based on your annual turnover, from £350 a month ex VAT, with no cap on users or sales channels and no per-user fees. Connect your first channel in under 30 minutes, with a free trial and no card required. With a named implementation specialist, standard onboarding typically takes 3–6 weeks and a full warehouse go-live 6–12 weeks, and StoreFeeder does not update your sales channels until you go live. How switching works, check your price or book a demo.

Want to put a number on it? Our ROI calculator estimates the labour hours and picking-error costs StoreFeeder could save you, based on your team size and order volume.

Related guides

Frequently asked questions

How much does StoreFeeder's order management cost?

Order management is included in every plan. Pricing is based on annual turnover and starts from £350 a month ex VAT, with no cap on users or sales channels and no per-user fees. See pricing

Can StoreFeeder choose the courier automatically?

Yes. Shipping rules pick the courier and service for each order from its weight, destination, value, channel and service level, and the label prints at packing. Tracking is then sent back to the channel the order came from.

Does StoreFeeder stop overselling?

Yes. One stock pool is shared across every sales channel, so a sale on one channel updates the stock available on all the others.

Which sales channels does StoreFeeder connect to?

StoreFeeder has 70+ integrations, all built and maintained in-house, including Amazon, eBay, Shopify, TikTok Shop, Temu, WooCommerce, Etsy and OnBuy, plus couriers such as Royal Mail, DPD and Evri. Orders from every channel arrive in one queue.

What is the difference between an OMS and a WMS?

An order management system (OMS) manages the order: where it came from, what is in it, and how and when it ships. A warehouse management system (WMS) manages the stock in the warehouse that fulfils it. StoreFeeder does both in one system, included in every plan.

What is Order Management in a WMS?

Order Management within a Warehouse Management System (WMS) refers to handling the entire lifecycle of customer orders, from initial receipt through picking, packing, despatch, and delivery tracking, ensuring accuracy and timely fulfilment.

Is StoreFeeder’s Order Management System suitable for businesses of all sizes?

StoreFeeder's order management system is built for UK sellers on two or more channels shipping from about 30 to 10,000+ orders a day. There is no cap on users or sales channels, so it grows with you.

What picking options does StoreFeeder offer?

StoreFeeder supports single, batch, wave, zone, tote and trolley picking, all scan-validated on handheld devices, so you can match the method to your warehouse layout and order volumes.

How does StoreFeeder improve despatch accuracy?

StoreFeeder’s product-led despatch process guides your team step by step, ensuring that each item is accurately packed and shipped. This reduces the chances of shipping errors and ensures orders are fulfilled correctly.

What are the benefits of validated picking?

StoreFeeder’s validated picking process includes four levels of checks to ensure that the correct product is picked from the correct location, significantly reducing picking errors and ensuring that every customer receives the right item.

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StoreFeeder demo specialist

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