How to get the best from your marketplace listings.
March 16, 2023
One of the issues we hear about with new customers is the lack of performance of their listings. Now, we know that some marketplaces use a catalogue system, and there isn’t much you can do to improve that. Other marketplaces, however, have a bit more leeway and have lots of options to help you enhance your listings. If you get your listings right, the sales will take care of themselves.
In today's e-commerce landscape, marketplaces such as Amazon, eBay, and Wayfair have become increasingly popular for businesses to reach a wider audience and increase sales. However, simply having a presence on these platforms is not enough. To succeed and to do well, businesses must focus on accurate listings.
Here are some statistics and reasons that demonstrate the importance of accurate listings:
- According to a survey by Feedvisor, 88% of shoppers say that accurate product content is extremely important when making a purchase decision on Amazon.
- A study by Shotfarm found that 43% of consumers have received a product that did not match the online description, leading to returns and negative reviews.
- Inaccurate listings can also affect a business's visibility on marketplaces. Amazon's A9 algorithm takes into account product details such as title, description, and bullet points when determining search rankings.
To help you improve your listing performance on e-commerce marketplaces, here are five tips:
- Use high-quality images: Images are often the first thing that catches a shopper's eye. Use high-quality images that showcase the product from multiple angles.
- Write detailed and accurate product descriptions: Use descriptive language to convey the features and benefits of the product accurately. Avoid using jargon or technical terms that may confuse shoppers.
- Use relevant keywords that accurately describe the product in the title, description, and bullet points. This will improve search rankings and make it easier for shoppers to find the product.
- Update listings regularly: Make sure to update listings regularly with accurate and up-to-date information, such as pricing, inventory levels, and product variations.
- Monitor and respond to reviews: Pay attention to customer reviews and respond to any negative feedback promptly. This will show customers that the business is committed to providing a positive shopping experience.
Accurate listings are crucial for businesses to succeed in e-commerce marketplaces. By following these tips, you can improve your listing performance and attract more customers, leading to increased sales and revenue.
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