If you are a retailer who sells and ships your products from the UK to Northern Ireland or the EU then you should be fully aware of the new General Product Safety Regulation (GPSR) that comes into force on 13th December 2024.

The GPSR 2024 represents a significant shift toward greater accountability and transparency for sellers. Key actions include strengthening product safety assessments, improving traceability, and being proactive in recall situations.

If you're a seller, it's essential to understand these changes to remain compliant and avoid penalties. Please take time to understand this.

This website provides a good overview:

https://www.productcompliancesupport.co.uk/general-product-safety-regulations-2024-an-overview/

In summary, you will need an appointed Responsible Person based in the EU and label your products with the contact information, including the postal and electronic address, of the Responsible Person. This labelling can be attached to the product, its packaging, the parcel or an accompanying document, as well as displayed online when listing.

You will also need to display warning and safety information – in addition to any other information concerning the labelling and marking required in compliance with applicable EU product safety and compliance law – in online listings, in the language of the country of sale. For many this entails uploading multiple safety infographics to each listing and that in itself it going to take time.

In summary, to comply with GPSR you need:

• The product manufacturer’s name and contact information

• If the manufacturer isn’t located in the EU or NI, you’ll have to indicate an EU-based Responsible Person or entity, along with their name and contact details

• Any relevant product information like model number, pictures, type, and CE marking

• Product safety and compliance information like safety warnings, labels, and product manuals in the local language

This information will need to be updated for every product you sell into Northern Ireland or the EU on each platform.

*It is the seller’s responsibility to ensure this data is present and correct in order to avoid penalties and listings being removed. It is very important that you get to fully understand what you need to be doing now. *

This information can be and should be uploaded directly on your sales channel as soon as possible and many ecommerce platforms and marketplaces have been issuing advice to sellers for a while now.

StoreFeeder will be providing a mechanism to upload this data to your listings, but because of the nature and speed of the required information coming from channels, the release date for our tool is likely to be close to the actual compliance date.

**Whilst you can wait, we recommend you start uploading this information now directly onto channel(s) for your existing all products/listings. **

Here are some guidance notes from the major marketplaces, but we strongly advise you to do your own investigations on the channels you sell on.

Amazon

eBay

TikTok

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Summary:

In conclusion, the General Product Safety Regulation (GPSR) 2024 brings substantial changes that UK-based sellers shipping to Northern Ireland or the EU must carefully adhere to by 13th December 2024.

Compliance includes appointing an EU-based Responsible Person, updating labelling with their contact details, and providing all necessary product safety information in the language of the destination country.

Sellers must ensure their listings meet these requirements to avoid penalties and the risk of listings being removed.

Retailers should prepare now, familiarising themselves with the specific requirements and ensuring they have a compliant structure in place by the 13th December 2024 deadline.

Tools like StoreFeeder and marketplace guidance will support this process, but it’s ultimately the seller’s responsibility to ensure compliance. By taking these proactive steps, sellers can stay aligned with GPSR, maintain seamless operations, and provide safer, transparent product information for consumers.

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