StoreFeeder guide:

A Guide to eCommerce Order Management

Efficient order management is a vital component of running a successful e-commerce business. Handling incoming orders ensures customer satisfaction, efficient operations, and timely deliveries. This comprehensive guide will provide a step-by-step overview of the order management process, helping you streamline your operations and deliver exceptional customer experiences.

What is Order Management

If you run a successful eCommerce business in the UK, chances are you'll have a lot on your plate. From managing your online store, marketplaces, stock levels, marketing, supply chain, and fulfillment, there's a lot to handle.

Balancing so many aspects of your business can be quite challenging. That's why it makes sense to automate as many tasks as possible, allowing you to drive efficiencies and free up your time for business-critical activities. One excellent way to achieve this is by using eCommerce management software specifically designed for the UK market.

By leveraging eCommerce management software, you can streamline various aspects of your order management and order processing workflows. This includes downloading orders, managing inventory levels, creating picking and packing lists, printing courier labels, generating return labels, and providing comprehensive courier updates to your webstore, marketplaces, and channels.

By automating these processes, you simplify your operations, increase accuracy, and save valuable time. With a well-integrated system for order management and processing, you can enhance order fulfillment, reduce errors, and improve customer satisfaction. You'll be able to effectively manage your inventory, prevent stockouts, and efficiently track and deliver orders. Automation helps minimize manual errors, improve order accuracy, and ensure timely dispatches.

Furthermore, eCommerce management software offers comprehensive reporting capabilities. This enables you to gain valuable insights into your order management processes. Real-time data on sales performance, inventory turnover, and order statuses empower you to make informed decisions and further optimize your operations.

In conclusion, utilizing UK-focused eCommerce management software for order management and order processing brings numerous benefits to your business. By automating essential tasks, you can enhance efficiency, accuracy, and customer satisfaction. This, in turn, allows you to focus on strategic initiatives and drive business growth.

Step 1: Order Placement


The order management process begins when a customer order son your website or your store on a marketplace such as Amazon or eBay. Ensure your online store or marketplace is user-friendly and offers a seamless purchasing experience. Optimise your product listings, provide detailed information, and offer secure payment options to encourage conversions.


Step 2: Order Confirmation


Once a customer places an order, sending an immediate order confirmation email is crucial. This email should include the order details, billing and shipping addresses, and an order confirmation number. Use an automated system to generate and send these confirmation emails to customers.


Step 3: Order Processing


Upon receiving an order, it's time to process that order efficiently. Here are the critical steps involved in the order processing phase:


  • Verify Order Details: Review the order details to ensure accuracy. Cross-check the customer's shipping address, contact information, and any special instructions they may have provided.
  • Update Order Status: Maintain a transparent order status system to track the progress of each order. Common statuses include "Pending," "Processing," "Shipped," and "Delivered." Update the order status in your system accordingly.
  • Inventory Management: Check the availability of ordered items in your inventory. If an item is out of stock, determine if you can restock it or offer a suitable alternative. Update the inventory levels in your system to prevent overselling.
  • Pick and Pack: Prepare the items for despatch by picking them from your inventory, packing them securely, and attaching shipping labels. Optimise this process to ensure accuracy and speed.


Step 4: Shipping and Delivery


Once the order is processed, it's time to ship the package to the customer. Here's what you need to consider:


  • Choose a Shipping Method: Select a reliable shipping carrier that offers competitive rates and delivers within the desired timeframe. Integrate your order management system with the shipping carrier to streamline the shipping process.
  • Generate Shipping Labels: Use your order management system to generate shipping labels with accurate customer and shipping information. Attach the labels to the packages securely.
  • Order Tracking: Give customers a tracking number or link to track their order's progress. Integrate a tracking system into your order management system or utilise the services offered by your shipping carrier.


Step 5: Order Fulfilment


As the shipment is on its way, monitor the order's progress and ensure successful fulfilment. Address potential issues promptly, such as delays or delivery exceptions, to minimise customer dissatisfaction.


Step 6: Order Completion and Customer Communication


Once the order is delivered successfully, it is essential to wrap up the order management process and communicate with the customer:


  • Order Completion: Update the order status to "Delivered" in your system.
  • Customer Communication: Send a post-delivery email to customers to confirm the delivery and express gratitude. Encourage them to provide feedback and assist with further enquiries or concerns.


Step 7: Returns and Exchanges


Be prepared to handle returns and exchanges. Develop a transparent and customer-friendly returns policy for hassle-free returns or exchanges. Streamline the process to ensure prompt resolution and maintain customer satisfaction.


Following these steps and implementing an efficient order management system can streamline your operations, enhance customer satisfaction, and optimise your e-commerce business.


Remember, effective order management is critical to running successful online store—Prioritise accuracy, speed, and customer communication to provide an exceptional shopping experience. Most of the steps shown above are automated within StoreFeeder, and you can visit our feature page to see how we can help your business.


If you want to see how StoreFeeder’s order processing and shipping management works or have any questions, our dedicated support team is here to help. Feel free to contact us; we will gladly assist you in optimising your order management process.

January 2, 2024


Daniel Roper

Head of Sales


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