Kukoon Rugs: A real family business goes from local to global, with StoreFeeder.
Kukoon Rugs was growing at a phenomenal rate, but warehouse operations had not kept pace.
With just two people handling despatch, the team was responsible for everything, from creating and managing picking lists to picking stock, packing orders, and organising courier despatch. Much of this work was manual, time-consuming, and unsupported by any real system.
On busy days, these processes became a bottleneck rather than a support function, pulling the owners deeper into day-to-day operations instead of allowing them to focus on strategic growth.
Kukoon Rugs needed to fundamentally rethink how orders flowed through the warehouse.
The goal was clear:
StoreFeeder transformed Kukoon Rugs’ despatch operation by centralising orders, couriers, and warehouse workflows into a single system.
What was once a complex, multi-hour daily process was reduced to a short, structured task handled by one person instead of two.
“StoreFeeder has reduced this down to a 20-minute task each day for one person. It manages all of our orders, all of our couriers, all of our courier services. It gets the right orders out, on time, and keeps our customers happy.”
The platform introduced a consistent, repeatable despatch process that removed reliance on manual lists and individual knowledge. Picking, packing, label printing, and courier allocation all happen within the same workflow.
While StoreFeeder is an off-the-shelf platform, Kukoon Rugs found it flexible enough to support every warehouse and despatch requirement as the business evolved.
“There’s nothing we want to do within our warehousing or despatch order management that StoreFeeder hasn’t been able to facilitate.”
The result was not just speed, but confidence, consistency, and scalability.
The operational improvements delivered clear, measurable benefits:
As Paul explains, the efficiency gains only truly make sense once you see them in action:
“50% sounds like a phenomenal saving. It almost sounds too good to be true. But once you see it happening, you realise this is actually how things should work in an online company.”
"Our business simply couldn’t exist without StoreFeeder. We sell to more than 70 countries around the world, we ship up to 3,000 orders per day – from the smallest rug up to the very largest. We have seven different couriers and more than 100 different courier services. StoreFeeder has grown with us and allowed us to grow to that rate."
Paul, Founder & Owner
See the review on Trustpilot
