Kukoon Rugs: A real family business goes from local to global, with StoreFeeder.

Kukoon Rugs' story

The issues

The business was growing at a phenomenal rate. Two people were working in despatch and having to deal with the complex tasks of creating and managing picking lists, to picking, packing and despatching the items. This was time-consuming and had no real system behind it. On very busy days this was counterproductive.  

The brief

Revolutionise the system for picking, packing and despatch. Put the tools in place to ensure the efficient running of the business.

The solution

Each element of the StoreFeeder platform has helped Kukoon Rugs with their business. We’ll hand over to Paul to explain;

"StoreFeeder has reduced this down to a 20-minute task each day for one person. StoreFeeder manages all of our orders, all of our couriers, all of our courier services –it gets the right orders out, on time and keeps our customers happy.

"50% sounds like a phenomenal saving – it almost sounds like it’s too good to be true and it’s not until you actually see it happening in action that you understand that not only is it true, but this is actually how things should work in an online company.

"StoreFeeder is an off-the-shelf platform technically, but we have found there is nothing that we want to do within our warehousing or dispatch order management system that StoreFeeder has not been able to facilitate."



  • A growing business that was experiencing bottlenecks in picking and despatching orders
  • Time poor
  • The owners were working in the business instead of on the business


  • 50% reduction in time spent despatching orders
  • All areas of the business are catered for and serviced
  • Excellent customer service makes StoreFeeder feel like part of the team not just a software platform.

Paul Vallely Founder / Owner Kukoon Rugs says:

"The StoreFeeder support team is second to none. From day one to just 30-minutes ago when my last contact with them was, they have been phenomenal. They are basically like our own in-house development team but without any of the costs. We have previously worked with other companies where the support wasn’t quite so good. The StoreFeeder team is the thing that makes it tick.  

"It’s revolutionary in everything that’s currently there and available, but, even better than that, it’s always evolving– so as our marketplaces change, it changes with it and as our needs change it also changes. And, as we put in user requests, StoreFeeder has actually changed to match our requirements."