How Aquacadabra scaled from shopfront to 600,000 orders with StoreFeeder
In 2012, Aquacadabra operated out of a small shop in Bexleyheath with a limited online presence across its website, Amazon, and eBay. Like many small businesses, stock control was inconsistent and the despatch process was chaotic. Online items were also sold in-store, leading to oversells, unhappy customers, and missed opportunities.
Aquacadabra needed to get full control of stock, streamline despatch, and simplify operations to unlock its growth potential.
"We had manual picking and packing. Stock was in our heads. It was clear we needed a better way to work."
StoreFeeder helped Aquacadabra move away from manual processes by introducing barcode picking, automated inventory management, and a despatch system that worked across all channels.
"StoreFeeder convinced us we didn’t need to rely on paper and memory. Now we scan to pick, track inventory by location, and know exactly what we’ve got in stock, and where it is."
The team now uses the StoreFeeder app to manage the entire warehouse process, from booking in stock and assigning locations. Barcode scanning has dramatically improved accuracy and eliminated most mispicks.
"We’ve seen a measurable impact on picking speed, accuracy, and visibility. Mistakes are now avoidable. Before, they were just part of the process."
"Without StoreFeeder, we simply couldn’t have scaled. We wouldn’t even consider another system.
"The impact goes beyond logistics. Aquacadabra can now confidently scale its product range, sell across more marketplaces, and maintain high seller ratings — all without the chaos.
"It used to take time and training to onboard new staff. Now, even inexperienced employees can start picking right away."
"Definitely go for it. If you want to scale your business, StoreFeeder is critical. It pays for itself in time saved and errors avoided. Their support is unmatched — the team truly cares about helping your business grow."
Aquacadabra is one of the UK’s leading fishkeeping specialists, selling aquatic supplies online and in-store. Since adopting StoreFeeder, the business has grown from a local operation into a national brand with an industry-leading despatch operation.
"StoreFeeder has been a game-changer for us. Thanks to their warehouse management software, we're able to process orders faster, expand our product line, and reach new markets, all while keeping our inventory in check. We are also seeing a huge increase in happy, returning customers - thanks StoreFeeder!"
Peter, Founder & Owner
