Multi-channel Retailing is not just for Christmas

December 12, 2011


StoreFeeder Team

In case you hadn't noticed, Christmas is very nearly here!It's a busy time of year for retailers, and every year more and more consumers turn to the Internet to do their Christmas shopping, myself included. If I can avoidbusy car parks, large crowds of slow moving shoppers and long queues at the tills then I'm game. What's more consumers are noticing that buying online often means discounted prices when compared to the highstreet, a trend that pushes retail into 'pre-Christmas sales'. It's mayhem out there.But, being busy shouldn't be limited to Christmas, the retailer dream is to be busy all year round. This is where increasing your number of sales channels comes in. By listing your products on eBay, Amazon, Play as well as your own website you have a much higher level of visibility, and a wider customer base.So, how do you handle the extra sales, the higher number of customers, the increase in shipping consignments et al, when you list your products across a wide range of sales channels? The idea of selling online sounds simple enough, but when you sell on eBay AND Amazon AND Play AND your own shopping cart, as well as many others, you have to do 4, 5, 6... times the work. Or do you?Multi-channel retailing has really come into it's own over the last couple of years, which is why we're now seeing tools coming to the market which help ease the process. StoreFeeder does just that, by automating time consuming tasks you'll have more time to concentrate on other areas of your business such as marketing.We, the StoreFeeder team, have been coding away over the last couple of years, adding functionality, testing and generally making sure our product ticks all the boxes when it comes to multi-channel retailing. We've got big plans for the New Year and we'd love to share them with you so please do sign up for our newsletter. As a team of developers who strive to offer the best service we can, we'd also love to hear your ideas, so if you have any suggestions or would like to discuss your own requirements then please do get in touch.We're all ears: 0115 9738074, hello at

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