It seems to get longer and start earlier every year, but officially on the 26th November we leap into the key shopping event which we are all becoming familiar with, Black Friday and Cyber Monday.
This huge sale event has become increasingly popular in recent years, with new retailers joining the event every year.
UK consumers will now look to buy the majority of their Christmas shopping during this sales event and with the increase in online sales since the pandemic, this years Black Friday period could be the busiest ever.
So how will StoreFeeder help your business during this key trading event?
Capacity - 2020 Cyber Weekend in numbers:
Here are some stats about Cyber Weekend in 2020 over our platforms.
Whilst we have confidence we will be able to deliver everyone a high standard of service, we have gone further:
How can you maximise the performance of your StoreFeeder Account?
As you will appreciate, StoreFeeder holds A LOT of data, orders, products, listings etc., and a lot of this data gets queried when you do basic tasks or filter grids on the system.
It is always good practice to remove old and obsolete data from your account to keep the system running at optimal performance.
Here are a few things to consider:
***Please do not just select orders and hit delete!!! This will have an adverse effect on your inventory levels***
You can manage your order deletion through the 'Data Management > Data Retention" page. Here you can set the number of days you wish to keep order data for. So for example, if you wanted to keep data for 2 years and then delete it permanently from StoreFeeder, you would enter 730 days.
Our KnowledegeBase Guide for this action can be found here - https://support.storefeeder.com/hc/en-gb/articles/360007792238--Data-Retention
***It is very important to follow this method for order removal as other ways will cause you inventory issues.***
Unlike orders, deleting products can simply be done by selecting the product and clicking 'delete'.
StoreFeeder Black Friday Tips
So we have discussed what we are doing to help you succeed during Black Friday and Cyber Monday, and what you can do to keep your StoreFeeder account optimised. But what can you do as a company to stand out from the crowd?
Prepare you eCommerce site - A lack of speed will turn customers off. In fact, 46% of shoppers* have said they’ll never return to a slow website. You want to make sure that doesn’t happen on your website.
Double check your checkout - Make sure your checkout process is as good as it can be. Customers may have thousands of stores to select from and a limited amount of time. They will leave your store if your checkout isn’t running smoothly. Taking a day to improve your checkout process could pay off for you on Black Friday and Cyber Monday. You may consider adding extra payment options including Paypal.
Here are our suggestions for some basic things you can do in the run up to Black Friday to help you cope with the peak:
StoreFeeder has some great labour saving features built in, so taking some time to make sure these are optimised and working correctly before they are needed, will help your pick, pack and despatch run as efficiently as possible.
Some good tips and advice here to help your Cyber Weekend run smoothly.
Are you ready to take your eCommerce business to the next level?
Book a free demo with StoreFeeder now and see how we can help you grow your business.